What Went Wrong With Pinterest Notes (And What Users Actually Needed)

Pinterest had the feature. Users loved it. Then they killed it. Why? It's a classic case of Misaligned Incentives.

Users vs. Advertisers

Users wanted a utility tool to organize their lives. Advertisers wanted a media channel to broadcast ads. Notes were a 'User Feature' that didn't drive ad revenue.

The Bloat

Pinterest tried to be everything. Social network. Shop. Search engine. In the process, they lost the core simplicity of 'Pinning things to a board.'

Notestopin brings back that simplicity. We don't care about ads. We care about your notes.